Swot Analysis for Coke

Strengths Weaknesses/Limitations, Opportunities, and  Threats involved in the business Coca Cola SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading  manufacturer, distributor and marketer of  Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brandname and brand  portfolio. Business-Week and Interbrand, a branding consultancy, recognizeCoca-Cola as one of the leading brands in their top 100  global brands ranking in 2006. TheBusiness Week-Interbred valued Coca-Cola at $67,000 million in 2006.Coca-Cola ranks wellahead of its close competitor Pepsi which has a ranking of 22  having a brand value of $12,690million The Company’s strong brand value facilitates customer recall and allows  Coca-Cola topenetrate markets. However, the company  is threatened by intense competition which could  havean adverse impact on the company’s market share. Strengths Weaknesses World’s leading brand Large scale of operation s Robust revenue growth in three segment Negative publicity Sluggish performance in  North America Decline in cash from operating  activities Opportunities ThreatsAcquisitions Intense competition Growing bottled water market Growing Hispanic population in USIntense competition. Dependence on bottling partners Sluggish growth of carbonated beverages Strengths World’s leading brand Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a  strong brand portfolio. Business-Week and Interbrand, a branding  consultancy, recognize. Coca-Cola as one of the leading brands in their top 100  global brands ranking in2006. The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006.Coca-Colaranks well ahead of its close competitor Pepsi which has a ranking of 22  having a brand value of  $12,690 million Furthermore, Coca-Cola owns a large portfolio of  product brands. The company owns four of the top five soft drink brands in the  world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company  to introduce brand extensions such  as Vanilla Coke, CherryCoke and Coke with Lemon. Over the years, the company has  made large investments in brand promotions. Consequently, Coca-cola is one  of the best recognized  global brands.The company’s strong brand value facilitates customer recall and  allows Coca-Cola to penetrate new markets and consolidate existing ones. Strengths World’s leading brand Coca-Cola has strong brand recognition across the globe. The company has a leading brandvalue and a  strong brand portfolio. Business-Week and Interbrand, a branding  consultancy,recognize. Coca-Cola as one of the leading brands in their top 100  global brands ranking in2006. The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006.Coca-Colaranks well ahead of its close competitor Pepsi which has a ranking of 22  having a brand value of  $12 ,690 million Furthermore, Coca-Cola owns a large portfolio of  product brands. The companyowns four of the top five soft drink brands in the  world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company  to introduce brand extensions such  as Vanilla Coke, CherryCoke and Coke with Lemon. Over the years, the company has  made large investments in brandpromotions. Consequently, Coca-cola is one  of the best recognized  global brands.Thecompany’s strong brand value facilitates customer recall and  allows Coca-Cola to penetrate newmarkets and consolidate existing ones. Coca-Cola Company, The SWOT Analysis Large scale of  operations With revenues in excess of $24 billion Coca-Cola has a large scale of  operation. Coca-Cola is the largest manufacturer, distributor and marketer of  nonalcoholic beverage concentrates and syrups in the world. Coco-Cola is selling trademarked beverage products since the year 1886 in the US. The company currently sells its products in more than 200 countries.Of the approximately 52billion  beverage  servings  of  all  types  consumed  worldwide  every  day,  beverages  bearingtrademarks owned by or licensed to Coca-Cola account for more than 1. 4 billion. The company’s operations are supported by  a strong infrastructure across the world. Coca-Cola owns and  operates  32  principal beverage concentrates  and/or  syrup manufacturing plantslocatedthroughout the world. In addition, it owns or has interest in 37 operations with 95 principalbeverage bottling and  canning  plants  located outside the  US.The  company  also owns bottledwater  production  and  still  beverage  facilities  as  well  as  a  facility  that  manufactures  juiceconcentrates. The  company’s large  scale  of operation allows it  to  feed upcoming  markets withrelative ease and enhances  its revenue generation capacity. Robus t revenue growth in three segments Coca-cola’s revenues recorded a double digit  growth, in three operating segments. These threesegments are Latin America, ‘East, South Asia, and  Pacific Rim’ and Bottling investments. Revenues from Latin America grew by 20. % during fiscal 2006,  over 2005. During the  sameperiod, revenues from ‘East, South Asia, and Pacific Rim’ grew by 10. 6% while revenues from  thebottling investments segment by  19. 9%. Together, the  three segments of  Latin America, ‘East,South Asia, and Pacific Rim’ and bottling investments, accounted for 34. 8% of total revenuesduring fiscal 2006. Robust revenues growth rates in these segments  contributed to top-linegrowth for Coca-Cola during 2006. Weaknesses Negative  publicity The company  received negative publicity  in  India  during  September 2006.The  company  wasaccused  by  the  Center  for  Science  and  Environment  (CSE)  of  selling  products  containingpesticide residues. Coca-Cola products sold in and around the Indian national capital regioncontained  a  hazardous  pesticide  residue. These  pesticides included chemicals which  couldcause cancers, damage the nervous  and reproductive systems and reduce bone  mineral density. Such negative publicity could adversely impact the company’s brand image and the demand for  Coca-Cola products. This could also have an  adverse impact on the company’s growth prospectsin the international markets.Sluggish performance in North America Coca-Cola’s performance in North America was far from robust. North America is Coca-Cola’score market generating  about 30%  of total  revenues during  fiscal  2006. Therefore, a  strongperformance in North America is important for the company. Coca-Cola Company, The SWOT AnalysisIn North America the sale of unit cases did not record any growth. Unit c ase retail volume inNorth America decreased 1% primarily due to weak sparkling beverage trends in the second half  of  2006 and  decline  in the  warehouse-delivered water and  juice  businesses.Moreover,  thecompany also expects performance in  North America to be  weak during 2007. Sluggish performance in North America could impact the company’s future growth prospects andprevent Coca-Cola from recording a more  robust top-line growth. Decline in cash from  operating activities The company’s cash flow from operating activities declined during fiscal 2006. Cash flows fromoperating activities decreased 7% in 2006 compared to 2005. Net cash provided by  operatingactivities reached $5,957 million in 2006, from $6,423 million in 2005.Coca-Cola’s cash flowsfrom operating activities in 2006 also decreased compared with 2005 as a result of a contributionof  approximately $216  million to  a  tax-qualified trust  to  fund retiree m edical benefits. Thedecrease was also the result of certain marketing accruals recorded in 2005. Decline in cash from operating  activities reduces availability of funds for the company’s investingand financing activities, which, in turn, increases the  company’s exposure to debt markets andfluctuating interest rates. Opportunities AcquisitionsFor the last one year, Coca-Cola has been aggressively adopting the inorganic growth path. During  2006,  its  acquisitions  included  Kerry  Beverages,  (KBL),  which  was  subsequently,reappointed Coca-Cola China Industries (CCCIL). Coca-Cola acquired a controlling shareholdingin KBL, its bottling joint venture with the Kerry Group, in Hong Kong. The acquisition extendedCoca-Cola’s control over manufacturing and distribution joint ventures in nine Chinese provinces. In Germany the company acquired Apollinaris which sells sparkling and still mineral water inGermany.Coca-Cola has also acquired a 100 % interest in TJC Holdings, a bottling company inSouth Africa. Coca-Cola also made acquisitions in Australia and New Zealand during 2006. These acquisitions strengthened Coca-Cola’s international operations. These also give Coca-Cola an opportunity for growth, through new product launch or greater penetration of existingmarkets. Stronger  international  operations  increase  the  company’s  capacity  to  penetrate  internationalmarkets and also gives it an opportunity to diversity its revenue stream.Coca-Cola Company, The SWOT Analysis Growing bottled water market Bottled water is one of the fastest-growing segments in the world’s food and beverage marketowing to increasing health concerns. The market for bottled water in the US generated revenuesof about $15. 6 billion in 2006. Market consumption volumes were estimated to be 30 billion litersin 2006. The market's consumption volume is expected to rise to 38. 6 billion units by the end of  20 10. This represents a CAGR of 6. 9% during 2005-2010.In terms of value, the bottled water  market is forecast to reach $19. 3 billion by the end of 2010. In the bottled water market, therevenue  of  flavored  water  (water-based, slightly sweetened  refreshment  drink)  segment  isgrowing by about  $10 billion annually. The company’s Dasani brand water is  the third best-sellingbottled water in the US. Coca-Cola could leverage its strong position in the bottled water segment to take advantage of  growing demand for  flavored water. Growing Hispanic population in US

Admission to University of Texas Health Science Center at Houston

Right from a very young age I had always enjoyed helping people. As I grew up my involvement with helping people waxed tremendously. The consequence of this predilection was the development of a passionate desire to help the sick and ailing. I was extremely fortunate to realize my true calling in life at a very young age.At present I am in my senior year at the University of Houston. I will become a graduate in the spring of the year 2008. Subsequently, it is my heartfelt desire to be admitted to the University of Texas Health Science Center at Houston. Furthermore, I am working as a treasurer for the Cougars Volunteer Association.Moreover, my main volunteer work is with respect to the work that I do at the Ben Taub General Hospital. Houston is home to a number of hospitals that are some of the best in the world. The Texas Medical Centre is a telling example of this fact. The Ben Taub General Hospital is an elite Level 1 Trauma Centre, with a very large intake of adults and children for treatment.My volunteer services require me to visit each patient, in order to ascertain that they obtain what they need. I had been awarded a pharmacy technician certificate and I had been working at a pharmacy as a pharmacy technician, prior to my current volunteer service at the Ben Taub General Hospital.  I am ecstatic at helping and working with patients, especially the old, the infirm and children. This has dictated my choice to become a nurse. I have learned to treat challenges as stepping stones and not stopping stones to success. One such major challenge that arose was consequent to my having to work while studying as a full – time student.This challenge caused me a great deal of difficulty, nevertheless, I was able to overcome it and in the process I became that much more experienced in handling a combination of hard work, stress and paucity of time. This particular challenge gave me the confidence to attain any goal that I set my sights on.In the year 1972 The University of Texas School of Nursing at Houston was established. At present it is one of the best schools for learning the art and science of nursing. The Texas Medical Center is home to the School of Nursing campus. It provides all the benefits and expertise of a world class Health Science Center.The University Of Texas Houston School Of Nursing provides a wide choice of course work, which culminates in the BSN, MSN, PhD or DNP degree. The methodology of imparting knowledge at this school is flexible and students can learn, work on research projects and participate in clinical practice in multifarious ways (School of Nursing at Houston, 2007).In addition, this school has assimilated the latest developments in technology. Accordingly, facilities like teleconferencing and satellite communications are widely used to enable contact with distant locations. Moreover, this technology has made it possible for classes to be conducted simultaneously at Houston and other sites.The Universit y Of Texas School Of Nursing at Houston provides a number of highly innovative programs and one such program that is offered in collaboration with the UTMB is a baccalaureate nursing program, which is spread over three semesters.This program caters to the need of students who possess a degree and who are desirous of joining the nursing profession. Instructions are provided online. Moreover, there are eleven masters programs, which hone the specialty care skills of nurses and ensure their professional advancement. The faculty is excellent and consists of some of the greatest nursing professionals (School of Nursing at Houston, 2007).Nursing is not only an art but also a science and concentrates on enabling families, people and society to achieve, recover and maintain the best possible health. Modern nursing aims at engendering improving the quality of life by ensuring the best of mental and physical health. Nursing has been extremely successful in achieving this great objective.The a ct of rendering relief to a sick person provides immense satisfaction. This extremely noble profession has been succinctly described by the American Nurses Association as â€Å"Nursing is the protection, promotion, and optimization of health and abilities; prevention of illness and injury; alleviation of suffering through the diagnosis and treatment of human responses; and advocacy in health care for individuals, families, communities, and populations.†This is very much in consonance with my objectives in life.Therefore, I am exceedingly keen to study at this venerable school of nursing. It is my life’s passion to succor the sick, infirm, old and children and to this end the best profession is that of nursing. As such, any person who whole – heartedly participates in the academic programs of this school is certain to become a very good nurse.ReferencesSchool of Nursing at Houston. (2007, June 11). Retrieved November 6, 2007, from The University of Texas: http:// son.uth.tmc.edu/School of Nursing at Houston. (2007, June 11). Retrieved November 6, 2007, from The University of Texas: http://son.uth.tmc.edu/education/

Answer these questions Assignment Example | Topics and Well Written Essays - 500 words

Answer these questions - Assignment Example Humans: We [Humans] live in nature and culture. Even though much of our behavioral traits are inherited, we have opinions, and so form judgments. That as the inert aspects of biology interacts with the external components of culture, certain thoughts passed along to the latter generations fades away, in effect, explaining how natural selection operates on cultural thoughts. Culture affords that extra capacity for humans to adjust to the challenges of nature. 1) Explain the differences about whether Neanderthals were humans exactly like us or not. What traits did they have that were like us, and which were different, and how can you explain these through the principles of natural selection and variation? The Neanderthals were generally similar to modern man in appearance; the anatomy was essentially human in scope, with a similar number of bones functioning in the same manner. They were, however, different in terms of their robustness [thickness and strength]. The Neanderthal also had backward sloped forehead, with a slightly forward protruding nose compared to modern humans. The similarities in the physical traits of the two come from the very fact that both humans and Neanderthals acquired certain genetic variables from a common ancestor; variables which may have been â€Å"wiped clean† with certain beneficial aspects of mutation, causing variations in humans to help develop language or engage in complex interactive mechanisms, in effect, showing the very nature of natural selection in action. 2) How can bones tell us stories that history cannot? What specific scientific methods would you employ to study a group of skeletons from a volcanic eruption, in which the ruler of the time said all the people escaped the disaster? Scientific evidence has proven beyond reasonable doubles that organisms evolve/change over time. Through the studies of bones, scientists can, therefore, how species have changed across long

Using formative assessments as an educational leader Assignment

Using formative assessments as an educational leader - Assignment Example For success, students need to understand the goal of learning and the criteria for arriving at this goal. To ensure students understand who they are, the teacher could choose to use student work or classroom tests (Tuttle 2009). Observations test a students’ ability to learn and understand. It involves more than just a stroll in the classroom when students are undertaking a problem. It comes in hand in assisting teachers gather and record evidence to be used as evidence of student learning which is used as a tool for instructional planning. Questioning strategies when embedded in a lesson planning provides the teacher with significant insight into the degree of understanding of a student. Such questions are useful ion engaging students in classroom dialogue that expand their learning. According to Tuttle (2009), self and peer assessment creates a learning community in class. Student keep track of important information to help them in understanding important concepts learned in class. This does not only engage students but helps them know where they started gauge their progress in the learning process. Formative assessment thus provides information needed teaching and learning while it is actually in

Part b Assignment Example | Topics and Well Written Essays - 1000 words

Part b - Assignment Example ntition, decreased appetite, decreased taste sensation, and presence of chronic illness, older adults are more likely to be nutritionally deficient, which put them at risk for hypoglycemic episodes (Roach, 2001, p. 321). Likewise, older adults frequently live alone and the non-recognition of the symptoms of hypoglycemia may lead to incidences of injury (Surrena, 2009, p. 387). Mr. Adams Douglas, 51 year-old male, was admitted to the hospital due to confusion. Assessment revealed a blood sugar of 2.1 mmol/L, a marked hypoglycemia. In addition, Mr. Douglas is receiving medication for diabetes and hypertension and stated that he administered full dose (26 units) of insulin in the morning although Mr. Douglas had not eaten anything prior to administration of insulin. Further assessment also revealed that Mr. Douglas smokes 1 pack of cigarette/day and has been living alone in a single bed unit. Upon admission to the hospital, Mr. Douglas’ current conditions include slurred speech, inability to remain still in the bed, feeling of weakness and lack of energy, and Glasgow Coma Scale of 13/15. Initial medical interventions were implemented in order to rule out hypoglycemic episodes. The first nursing diagnosis is the Risk for Injury related to decreased blood sugar level, secondary to insulin therapy. After two hours of nursing intervention, Mr. Douglas’ will be free from any form of injury by maintaining blood glucose levels between 2.7-3.3 mmol/L and identifying signs and symptoms of hypoglycemia. Nursing interventions include the following: assessment of serum glucose levels at bedside before administering oral hypoglycemic agents, before meals, and before going to sleep because serum glucose levels are more accurate parameters than urine glucose, which is affected by renal threshold and function of aging (Moyet, 2008, p. 856); assessment of signs and symptoms of hypoglycemia such as irritability, confusion, fatigue, weakness, sweating, shakiness, palpitation,

Project management Essay Example | Topics and Well Written Essays - 250 words - 14

Project management - Essay Example Interaction between departments tends to favor relationship creation between various interfaces and hence bolsters chances of project success. Worker motivation determines employee commitment to the project’s overall aims and objectives. The more committed the employees, the greater the effort input to the project and its success. Moreover, the planning process for projects should involve as many vertical levels and interfaces as possible. The involvement of various project elements in planning allows a greater understanding of the overall picture and solicits appropriate cooperation. The involvement of various elements in the project environment in planning also ensures that realizable deadlines and costs are provided. In order to gauge the success of the project at any stage, performance evaluation needs to be carried out at various levels. Effective performance evaluation allows the project managers to adopt effective strategies for coping. Rewards must also be provided con summate with project objectives. Any organization that plans to transform its culture from adversarial to cooperation needs to take into account a pervasive vision that allows for various elements in the organization to participate, tolerate and cooperate together. Employees must be motivated to help each other out and there ought to be a reward system to encourage such designs. Moreover, policies regarding hierarchical communication, authority and responsibility need to be clearly defined for effective and accountable action (Project Management

Adult Aging & Development Media Log Article Example | Topics and Well Written Essays - 1750 words

Adult Aging & Development Media Log - Article Example The article has covered pretty much all the points on nutrition and gives a good information oh healthy eating. The authors have PhD qualification and have done justice to the article in providing needed information about different nutritional requirements.Although it would have made the writing more better if it explained how these foods helped different parts of body in their maintenance. The introductory paragraph of the article could have been more attractive and detailing in order to catch the attention of the readers. The writer has given a wide view on stress but it would have been better if the effect of stress on mental health was mentioned more. stress but if vitamin supplements were suggested it would have been more beneficial. Care givers can be also advised in the article to know the elderly people more intimately which would allow them to take better care of them. One thing which was attractive about the article was that the author has given some reference where the caregivers can resort for assistance. The article could have been more elaborative as it seems to be a bit short with information. The writing should also suggest how counseling will benefit them in overall performance of their profession. The article could have suggested to the readers how elderly people can avoid dementia .The age group of people if provided would have given information about the people who are more prone to this disease. The writer should have mentioned whether diet and lifestyle has any affect on developing dementia. The information on the disease could have been more detailed as people have less knowledge about such illnesses. The article can explain the experience of people suffering from this illness and how they are coping up with life. The various treatments available for the same could have been mentioned in the article. An

Research Methods CASE1 Paper Example | Topics and Well Written Essays - 500 words

Methods CASE1 - Research Paper Example Qualitative research involves exploring phenomena from an inside point of view, and it provides to the researcher a complex comprehension about the subject in study ( (Rubinstein, 2010). Quantitative research involves studying the behavior of phenomena under controlled conditions that, acquiring quantitative data on the basis of accurate dimensions and generalizable findings (Johnson & Christensen, 2011). Mixed research involves the mixing of both quantitative and qualitative research paradigms. Action research involves observation and collecting of data that will help the researcher to come up solutions of solving indigenous problems (Johnson & Christensen, 2011). The strength of quantitative research is that, it is beneficial when studying a narrow number of subjects deeply as it gives a complex description of phenomena. Qualitative research assists quantitative research. Quantitative research on its own has the advantage that, it can be independently used for studying a large numb er of phenomena as it has some quantitative methods of collecting data that are comparatively quick (Ndunda, 2004). Being a combination of both qualitative and quantitative techniques is itself strength of the mixed research and hence it can be used for studying a large number of phenomena. Mixed research provides precise, quantitative and numerical data. The advantage of action research is that it involves practitioners who develop their own theories from their own practice gained. Experimental research can be used in a classroom situation, specifically, in grade eight to find out whether discussion groups help in an individual’s academic performance. Here, students are organized in two groups. The first group of students is made to study individually while, the students in the second group are further sub-divided into study-groups of four. After two weeks of study, the two groups are to be given an individual self-test from which the performance of the students

Beyond Auto Dependence Essay Example | Topics and Well Written Essays - 500 words

Beyond Auto Dependence - Essay Example From this paper it is clear that  the development of cities is dependent on the adoption of a sustainable mode of transport. The future of the cities is defined by the extent to which automobile can be discarded for alternative economic establishments. Cities should endeavor to improve urban centers and enhance the public spaces meant for cyclists and pedestrians. Kenworthy  states that it is necessary to ''improve the urban centers and enhance the public space for pedestrians and cyclists.''   The infrastructure design should take into consideration the plight of the populations that use the pathways or cycle to various destinations. The development of freeways promotes the use of cars yet such propensities extract the land that can otherwise be used for other essential development.As the study highlights  cities should introduce welfare structures that allow citizens to share cars and bicycles. Car-on-demand schemes should be introduced in various jurisdictions to reduce ca r ownership. Car ownership is responsible for the congestion that is witnessed in urban settings. Kenworthy notes that it is important to ''introduce vehicle car and bike sharing and car-on-demand schemes to help reduce car ownership''. Congestion should be penalized to discourage the ownership and embrace sharing.  The use of trains for transportation is testimony that the possibility of people sharing in terms of mobility is high.     

Understanding Life Essay Example for Free

Understanding Life Essay The basic structural characteristics of each matter that exist in the planet are their atomic component. In this aspect, each matter that exists is made up by molecular yet significant atomic element compounded together to manifest as one material object. Thus, to critically and intrinsically understand the most common phenomenal events of the matter, one must take into account understanding the occurrences in the atomic composition of the involved objects. This concept is further elaborated in this paper through the explanation of two common scientific phenomenons in the environment. How does glue or tape exactly stick to things? This occurrence is explained through the concept of adhesion wherein the atomic particles on the adhesive side of tape have a connecting structure making them attractive to the particles of the surface they come in contact with. This is likewise true in the case of the glue wherein the atomic particles of the glue is arrange in a structure that has many attractive ends to bind with the components they come in contact with. Another event in scientific event that can be explained by the concept of atomic structure and behavior is the evaporation of a puddle of water. Water, as everyone might know, has atomic particles that are loosely intertwine with each other making the fluidity characteristic of the water. With the energy coming from the sun in the form of heat, the atomic particles of the puddle specifically the water is easily breakdown separating the basic elements of the water compound which is the gas. Thus, with the atomic particles broken down into gaseous element and dispersed in the environment, the puddle or water then evaporate into its gas state.

Cancer: its Risk Factors, Treatments and Diagnosis

Cancer: its Risk Factors, Treatments and Diagnosis Cancer is a disease in which irregular cells multiply uncontrollably and inhabit the surrounding tissues. These cells can metastasize to different parts of the body via bodily fluids such as the lymphatic system (NHS, 2014). Cancers are categorised based on the organ or cell from where they arose. As an example, cancer that develops in the lung is known as lung cancer and cancer that arises in melanocytes of the skin is called melanoma. (Cancer Research UK, 2013) There are four major types of cancer: Carcinoma, cancer that originates on the surface of internal organs. Sarcoma, cancer that initiates in bone, cartilage, fat, muscle, and blood vessels. Leukemia, Cancer that arises in bone marrow and causes abnormal blood cells to be made. Lymphoma and myeloma, cancers that originate in the immune system and nervous system cancers, cancers that develop in the cells of the central nervous system (Cancer Research UK, 2013). Some of the risk factors of cancer include the following and for the purpose of this essay, only two are briefly explained. Alcohol Unhealthy eating Lack of exercise Ultraviolet light Air Pollution Radiation Smoking: Smoking precipitates cancer by damaging the DNA, as well as the crucial genes that defend us against cancer. Numerous chemicals such as benzene found in tobacco have been proven to cause DNA mutilation. Old age: The progression of ageing favours two vital processes in cancer growth: the procurement of alterations and the creation of a molecular and cellular environment, which favours carcinogenesis. Over 331,000 people had cancer in 2011 in the UK. 1 in 3 British resident will develop cancer in their lifetime. Approximately 162,000 died from cancer in 2012. The hazard of developing cancer below the age of 50 is 1 in 35 for males and 1 in 20 for females. Less than 1% of entire cancers develop in children aged below 14 years. Less than 1% of all cancers occur in teenagers. In general cancer incidence rates in Great Britain have escalated in the last 40 years, with nearly the entire increase happening in the last 20 years. Cancer is the number one threat for British residents, ahead of debt, violent crime, Alzheimer’s disease and losing a job. There have been huge upsurges in the frequency of numerous cancers strongly related to lifestyle, such as kidney, liver, skin oral and uterine (Cancer Research UK, 2012) Cancer develops when the genetic material of a cell becomes corrupted; the corruption triggers mutations that interfere with the normal cell development and division. When this occurs, the cell does not die. Instead, additional cells are made superfluously; these excess cells accumulate to form a tissue called a tumour, which is the basis of cancer. Tumours are either benign or malignant. Benign tumours remain confined to the location of origin and are not cancerous. Malignant tumours can infiltrate nearby tissues and propagate to various parts of the body. Not all cancers start with a tumour for instance; leukaemia is a cancer of the blood. Viruses such as Human papillomavirus escalates the hazard for cancers of the cervix, penis, vulva, and anus. Hepatitis B and hepatitis C viruses extend the dangers for liver cancer. Symptoms of cancer may include lumps and bumps anywhere on the body, changes in colour of the skin, continuous cough, irregular bowel movements, pain when swallowing and unusual bleeding. (NHS, 2012). The government has taken numerous steps to minimise the health hazards associated with smoking. As an example the 2006 Health Act, Smoking was forbidden in virtually all enclosed work and public spaces in the United Kingdom since July 2007. Some of the methods employed to detect early signs of the disease involve the following. Imaging Endoscopy Cancer screening Theres a greater chance of cure for cancer if diagnosed early. Some of the treatments available include Surgery radiotherapy chemotherapy The current Government cancer policy is the Improving outcomes a strategy for cancer 2011: national cancer strategy. Three, conjointly strengthening values, reinforces this policy. To place the patient at the heart of the public services by refining the relationship between the public and service via the principle of no decision about me without me. To set the NHS and public health care services towards bringing progress in outcomes. Permitting local organisations and professionals to attain the liberties to modernise and drive enhancements in services that provide care of the utmost value for all patients. What is smoking Smoking is the inhalation and exhalation of tobacco smoke in cigarettes. Traditionally, smoking as a practice, was followed by natives of the Western Hemisphere, in religious ceremonials and for medicinal resolutions. It has a history beginning in the early 1600s. Smoking increases the risks of thrombosis it causes hypertension and accelerate the heart rate, compelling the heart to work harder than normal. It Narrows the arteries, dwindling the volume of oxygen-rich blood flowing to the organs. Smoking can elicit male impotence as it interferes with blood supply to the penis. It also damages sperm, diminish sperm count and initiate testicular cancer. In women, smoking can decrease fertility. Smoking while pregnant can result in a miscarriage, premature birth, and stillborn. It also raises the risk of cot death by at least 25%. Furthermore, smoking is an enormous squander on the budget of families on minimum earnings predominantly as households on low incomes ironically tend to smoke considerably more than those on greater earnings. The typical family spending on tobacco in smoking households is about 2.1%, while the deprived section of the population devotes close to 15% of weekly income on cigarettes. 1 in 5 adults was a smoker in 2012, a proportion that has remained mostly unchanged, compared to 1 in 4 in 2002. In 2013, less than a quarter of 11 to 15-year olds stated that they had attempted smoking. At 22%, this is the lowest level recorded since the statistics were first composed in 1982 and continues to decrease since 2003, when 42% of pupils had tried smoking. The percentage of admissions attributable to smoking as a proportion of all admissions was higher in men than women. In 2013 approxmatley 1 in 6 deaths of adults aged 35 and over were projected to be triggered by smoking compared with 81,900 in 2005 (Hscic, 2014). Some of the determinants of smoking include the following and for the purpose of this essay only 2 are briefly explained. Socioeconomic status Cultural Characteristics Biological elements Stress Advertising The tobacco industry’s advertisements, and other promotions for its products are a tremendous impact in society. The tobacco industry devotes billions of pounds each year to generate and market advertisements that display smoking as exhilarating, stylish, and harmless. Price of tobacco Peer pressure Health Hazard of smoking Cancer Cardiovascular Disease Respiratory disorders Sexual dysfunction Smoking raises the hazard of atherosclerosis and hypertension that can result in the development of a Cardiovascular disease. (NHS, 2012). Some chemicals found tobacco smoke such as benzene can cause cancer. They instigate DNA mutilation that can result in an uncontrollable multiplication of cells consequently forming a cancer tumour(NHS, 2012). The government regularly maintains tobacco prices high through tax policy to discourage young people from starting to smoke and prompt smokers to quit.Tobacco promotion is now illicit in the UK and numerous other countries. After the introduction of the tobacco Advertising Promotion Act 2002, nearly all advertising ended in February 2003, i.e., on posters and in printed publications. Cigarette adverts at the point of sale was forbidden in supermarkets in April 2012 and will be proscribed in small shops from April 2015 (Ash, 2014) Smoking has a significant impact on the environment. Smoke and cigarette butts, instigate air, water and soil pollution, and nearly 5 million hectares of woodland are wrecked each year to facilitate the production of tobacco (Ewles, 2005) Current UK smoking policy is the tobacco control plan for England. â€Å"The Plan intends to lessen adult smoking prevalence from 21% to 18.5% by 2015. Diminish the smoking percentage of 15-year-olds from 15% to 12% by 2015, and smoking during pregnancy from 14% to 11% by 2015† (Ash, 2014). The Plan also pledges support for plain packaging of tobacco products, and to cease the parade of ciggeratt in supermarkets by April 2012, and in small shops by April 2015 (Ash, 2014). Cardiovascular Disease Cardiovascular disease is a overall term that defines the ailments that affect the cardiovascular system. CVD develops after the amount of blood flowing to the heart, and brain reduces due to thrombosis, or atherosclerosis (NHS, 2012) Presently, 1 in 3 deaths in the UK are initiated by CVD, accounting for 180,000 deaths each year. CVD causes a substantial problem of disability, and up to  £8 billion of NHS resources are dedicated to CVD (NICE, 2014). The 4 main categories of cardiovascular disease are Coronary heart disease Stroke Peripheral arterial disease Aortic disease Coronary heart disease develops when the coronary arteries narrow due to fat accrual. This ailment is known as atherosclerosis, and the fat is called atheroma. Eventually, the arteries will be so narrow the provision of oxygenated blood diminishes accordingly damaging certain parts of the heart causing angina. However, if a part of atheroma disassembles, it may initiate a thrombosis and if it occludes the blood flow for a long enough time the heart muscle is perpetually impaired or dies causing a heart attack. Angina and heart attack are the two most common symptoms of CHD. The typical symptoms for angina include pain, ache, discomfort in the chest area. The pain usually subsides within 10 minutes after resting. If glyceryl trinitrate is administered the pain fades within 2 minutes. Angina pain can also be generated by other causes of a rapid heart rate. For example, when in a state of â€Å"fight or flight†. A Heart attack usually has the following symptoms, chest pain – a feeling of heaviness, and tension in the centre of chest. Discomfort in various areas of the body it can feel the pain can spread from the chest to arms typically the left arm is affected, jaw, neck, feeling light-headed, sweating and shortness of breath. A stroke happens when the blood provision to a section of the brain halts and creates damage due to oxygen deprivation. A thrombosis or a haemorrhage in the brain can elicit the blockage. As a result, the affected region of the brain cannot operate routinely. Strokes affect people in dissimilar ways, subject on the section of the brain that is impaired, how extensive the harm is and how healthy the individual was afore the stroke. A stroke can change the way the body functions as well as the thought procedures, communication and vision. A stroke can also have an emotional effect and can create problems such as anxiety, despair or alterations to personality. Types of strokesThere are around 152,000 strokes in the UK each year. There are around 1.1 million stroke survivors living in the UK. Stroke is a significant cause of adult incapacity. More than half of entire stroke survivors are left reliant on others for everyday activities. Stroke is responsible for roughly 7% of deaths in men and 10% in women. Statistics In 2010, cardiovascular diseases were the UK’s main killer, nearly 180,000 people died from CVD roughly 81,000 of these deaths caused by coronary heart disease and about 50,000 from strokes. In 2010, cardiovascular diseases were responsible for around 46,000 untimely deaths in the UK; 68% of these were men. For men, the incidence of angina is highest in Wales, for women it is highest in Scotland. It is lowest for both sexes in England. In 2009, CVD cost the NHS  £8.7 billion and  £19 billion on the economy. Risk factors risk factors associated with coronary heart disease and stroke Family history, Ethnicity and age, Tobacco exposure, Hypertension, High cholesterol, Obesity, Physical inactivity, Diabetes, Unhealthy diets, Harmful use of alcohol Hypertension, Blood pressure refers to the total force the blood applies to the inside walls of the arteries as it passes through them. It is typical for blood pressure to momentarily upsurge. However, if blood pressure is regularly greater than the healthy level when at repose, this condition known as high blood pressure or hypertension. Blood pressure is quantified in millimetres and noted as two numbers: Systolic pressure – the force of the blood when the heart pumps blood out. Diastolic pressure – the pressure of the blood when the heart reposes between beats, which reveals how efficiently the arteries are resisting blood flow. Smoking Alcohol Alcohol is a product that has delivered a range of purposes for people throughout history. Alcohol has played a significant part in religion and worship. Historically, alcoholic drinks have served as a source of nutrients and extensively used for medicinal, antibacterial, and palliative properties. They can be a social lubricant, can aid entertainment, can provide pharmacological pleasure, and can enhance the pleasure of eating. Alcohol impedes the brain’s messaging paths and can influence the manner the brain operates. These disturbances can alter attitude and behaviour, and make it difficult to think sensibly and move with coordination. It is difficult to know and recall the quantity alcohol is in beverages, and just how this can impact health. The lower risk guidelines can assist with this. Men are reccomended to drink no more than 3 – 4 units of regular strength of lager, or cider per day. For women no more than 2-3 units of a normal glass of wine. There’s no evidence to verify that drinking alcohol is completely safe, but by keeping within these guidelines, there is only a little risk of causing damage in most situations. Drinking excessively over an extended period or on a single occasion can harm the heart, causing health conditions such as Cardiomyopathy Arrhythmias Stroke High blood pressure fatty liver Alcoholic hepatitis Fibrosis Cirrhosis Cancers Approxmatley 9990 people were victims of alcohol related driving accidents in the UK in 2011 together with 280 who lost their lives and 1290 who sustained severe harm. Alcohol-linked criminality costs  £11 billion each year. They were roughly 1.2 million alcohol associated hospital admissions between 2011 2012, a 135% upsurge since 2002-2003 and 8748 deaths absolutely linked to alcohol. The alcohol-related deaths of men in the most deprived socio-economic class is 3.5 times greater than for men in the least deprived class whereas for women the number is 5.7 times Between 2002 and 2009, 92,220 children below18 years were admitted to hospital in England for alcohol-related illnesses. The incidents of people aged between 60 and 74 admitted to hospitals in England due to alcohol has escalated by over 50%, more than in the 15-59 age category over the last decade. Change4Life is a public health plan in England, created in January 2009 regulated by the Department of Health. Change4Life focuses on helping the public to make small, maintainable yet essential enhancements to their diet, activity levels and alcohol intake. The Public Health Responsibility Deal was formally launched in March 2011. It challenges businesses and other organisations to play their role in creating an environment that supports people to make informed, balanced, healthier choices. The Government’s Alcohol Strategy. The Strategy focuses on Crime and disorder Binge drinking/’irresponsible drinking’ Individual responsibility ‘Minimum Unit Pricing’ and increased punitive measures Younger people

Home sweet home Essay -- essays research papers

â€Å"Home Sweet Home†   Ã‚  Ã‚  Ã‚  Ã‚  There are hundreds of people, young and old that live in my apartment complex and each of them have a different and unique story to share. My story is that I come from the typical middle-of -nowhere suburbia, where the grass is always green, and all of the houses look the same. In that community it is easy to become too comfortable, and forget that things aren’t so â€Å"perfect† in the rest of the world. When my step-dad past away, we sold the house and moved into town changing the way I lived my life. The city feels like a different community and it seems to have a different atmosphere than the one where I came from. While writing this paper, it is my objective to become comfortable with my surroundings, and accept this community as mine.   Ã‚  Ã‚  Ã‚  Ã‚  The typical stereotype for apartment complexes is the children are constantly running around causing trouble and the walls are so paper thin that everyone knows every aspect your life. Here at Village at Van Mall, that couldn’t be any further from the truth. The children are confined to one area and the only time you hear from your neighbors is if you happen to run into them on your way out. The quiet community is tucked away in a hollowed out forest just off of Van Mall Drive. The towering evergreen trees provide a pleasing shade and from time to time a () rejuvenating breeze sweeps through the complex. The individual apartments are stacked two high and two across...

Welcome, You’ve Got a Brave New World :: Brave New World

Welcome, You’ve Got a Brave New World   Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The task of predicting the future is difficult at best, yet Huxley’s predictions of the future have proven to be eerily accurate in several areas. Many of Huxley’s predictions are being realized today, have already been realized or will be realized in a few short years. These specific predictions, which are closely related to today are our sexual practices, an obsession with youth and beauty, the minimal role of parents and the practice of religion.  Ã‚  Ã‚   In Aldous Huxley’s Brave New World people treat sex as a form of entertainment rather than an expression of love between a couple.   Most forms of entertainment in Brave New World somehow relate to sex.   For example the feelies are pornographic movies with a more advanced plot line and the tremendous bonus of experiencing the same things as the actors on the screen.   The government encourages sex and promiscuity among its citizens, if a person is not promiscuous they are seen as outcasts. Sex in Brave New World is not a private matter and is openly practiced.   To ensure that sex’s purpose is for entertainment the government makes only thirty percent of the female population fertile. This ensures that the population will not view sex as a form of reproduction because the majority are not capable of sexual reproduction. The more partners a person has the more popular the person is.   A person is discouraged from having a long-term relationship with one person.  Ã‚   If they have a long term relationship their loyalty to the government and Ford is in question, as evidenced in the following excerpt: â€Å"And you know how strongly the DHC objects to anything intense or long and drawn out.   Four months of Henry Foster without having another man - why, he’d be furious if he knew†(page #) One night-stands are common and expected. Sex is discussed openly in Brave New World. It is not seen as dirty, shameful or something to be discussed behind closed doors.   From a young age children learn about sex and contraceptives.   Children are forced to use contraceptives every time they have sex. They are encouraged to participate in sex play from a young age.   Those who do not wish to participate are taken to a psychologist for an evaluation. Religion in Brave New World is also linked to sex.

Elephant Man :: essays papers

Elephant Man The Elephant Man, written by Bernard Pomerance, is a play about identity. It is a play about a man who is deformed, but constantly trying to live life as an ordinary person. The play begins with John Merrick, also known as the Elephant Man, performing in a carnival freak show in order to make a minute amount of money for living expenses. In Scene VI, Even on the Niger and Ceylon, Not This, Treves brings in Miss Sandwich to become Merricks nurse. He explains to her that he has been let down so far by the other nurses he has introduced to Merrick. He prepares her for the sight of Merrick so that she will not react harshly when she sees him. Ironically she says, â€Å"Appearances do not daunt me.† Treves then offers her the opportunity to see Merrick for the first time and bring him his lunch. When laying eyes on Merrick, she becomes frazzled and bolts from the room, throwing the lunch tray into Treves arms. When Treves goes to speak to Miss Sandwich she states that no one will do the job. This scene contributes to the other scenes of the play because it is a prime example of how people react when meeting Merrick. Merrick struggles with trying to fit in mostly because of his low self-esteem as a result of the cruel reactions of people. People do not give him a chance and get to know him well enough to see the kind and gentle personality traits of John Merrick, all they see is his physical deformities and that alone scares them away. As the play goes on, people begin to look past his deformities and see that he is a true genuine person who has feelings like themselves. Merrick is given the chance to raise his self-esteem when he meets Mrs. Kendal. She is an actress who walks in with a smile on her face and is capable of sustaining the smile. She talks to him as if he is a human being and not a freak. She introduces many members of the elite class to John Merrick and they all react just as she did, looking beyond physical characteristics to the person he is inside.

Modern Day Hero Essay

When you head the word ‘hero’ most people picture a buff man, wearing a cape; like Superman and Batman. A hero can be anyone from a family member to someone in the community. I believe my mother can be portrayed as a hero. She volunteers in her spare time, is a teacher, and is a friend to everyone she meets. My mother has a tendency to volunteer for anything, but it’s usually within the school she works at. Before we moved here, she was head of the P.T.A., always finding ways to raise money for the school. She even got a new playground for the school so the kids could enjoy recess without having to worry about injuries. She has also organized many walk-a-thons for kids with Autism at her school. She takes action and is really god in what she does. My mother is also a teacher. She teaches kids with Autism, which I think is great. Especially because she has a lot of patience with those kids. She teaches each kids one-on-one, at their own pace. She takes her time to make sure that each student has an understanding of what is going on. She also makes a connection to her students’ families, and makes sure the parents are involved with their child. She is really good at what she does. My mother can befriend anyone she meets. You can be a complete stranger and she will compliment you, no matter what. This one time we were at shopping at the mall when we saw this lady drop $100 on the floor. My initial thought was to keep it, but then my mother picked it up and gave it back to the lady. In return, the lady brought us all a coffee. Leason being, what goes around comes around. Most people think of hero’s as someone famous and important. I believe my mother is a hero for many reasons. She’s a teacher, can befriend a complete stranger, and loves to volunteer. In my eyes, my mother is what I call a hero.

Marketing Term Report on Shan

MARKETING TERM REPORT BY KHAN AKHTER RUMMAN SHAN FOODS ABOUT THE COMPANY: Shan Foods came into existence in 1981 when it began operations from a single room as it was Shan Masala back then, launched full range of spices to cater to local public,due to its popularity Shan started exporting after a few years due to increased international popularity. But after sometime, the need to reposition the brand was felt. It needed to be repositioned as a food brand rather than a spice brand.Re-imaging the organization became necessary for re-positioning of the brand; it was a job well done and led to continued success of Shan on national and international fronts. The name of Shan Foods has become synonymous with highest quality and exquisite taste. . There are six broad categories of varieties Shan deals in including recipe mixes, plain spices, dessert mixes. Shan Food’s vision is â€Å"to be a dominant global player in food products and socially responsible company that attains its qua lity standards so that Shan stands for tradition trust and good taste. MARKETING STRATEGY: DIFFERENTIATION OF PRODUCT: Shan is able to differentiate from its competitors through its added facilities of the  V-look  technology and the coal grinding technology is only an example to their dedication to  provide nothing but the best  to their consumers . It’s the world class quality that brings the blind trust of the consumers on Shan products that it will not only be hygienically prepared but would be secure from any harmful ingredients that loose spices offer. TARGETED MARKET: Females aging from 18 to 45 years compose the main target market of Shan Foods.This is because of the reason that in our part of the world, women are mostly related to the food and cooking. Hence, Shan Foods develops products that are according the needs and wants of these women no matter if they are stay-at-home or working, single or married ones. POSITIONING OF THE PRODUCT: Shan Foods position s tatement is â€Å"To the confident and convenience seeking woman of today, our wide range of Shan spice mixes offer premium quality products, made with the finest ingredients like no other. It is just for the fact that the consumers should be provided with solution of having a tasty meal in no time with homemade mixes of recipes and spices. MARKETING MIX PRODUCT: The products of Shan can be broadly categorized into 6 categories, with multiple sub-categories. Looking at the product portfolio of Shan Foods, it is seen that Shan Foods has given is consumers an offering for every occasion and every type of taste. Be it traditional cuisine mixes like Biryani or an offering in the Dessert category; Shan has an offering to complement all the good things in life associated with food.The different product offerings of Shan Foods are: * -Biryani Mixes- * Stir Fried Foods- * Curry Spice Mixes * -Deep Fried Foods- * Barbeque-Vegetarian Foods- * Instant Foods * Khushbudaar Lehsan * Zaiqedaar Ad rak * Khatta Khatai * Qasuri Methi * Karara Zeera * Taiz Laal Mirch * Taaza Dhaniya * Zaafrani Garam Masala. * Teekhi Kaali Mirch * Khaalis Haldee PRICE: The pricing of all Shan offerings varies and depends on each Stock Keeping Unit (SKU). However, the price ranges for five (out of six) categories of Shan product offerings are as follows: * Recipe Mix: The Recipe mixes range from Rs. 0 to 40 * Plain Spices: Pricing of Plain spices varies SKU wise. For example, 50 grams red chili powder is available at a price of Rs. 20 and150 grams at Rs. 115 * Dessert Mixes: Desserts are all priced at Rs. 35 * Pickles Pickle pricing is Rs. 170 for 1000 grams, pricing varies as per SKU PLACE: Shan is easily available at all general stores as well as departmental stores. Shan Foods is focusing on the indirect marketing channels where they sell Shan products through retailers. Shan Foods is also available in 60 foreign countries.The brand is exported to UK, USA, and Middle East and now to Far East re gions as well. Sales Force in Shan Foods is divided into three types: General Trade (general stores, Kiryana stores, Medical and Genaral stores), Local modern trade (super stores such as Aghaz, Naheed, Chase), and International Modern trade (Large houses such as Makro and Metro). PROMOTION: It has started to reach out to a wider audience keeping in mind the changing lifestyle to nuclear families and convenience seekers. The advertisements of Shan’s offerings focus entirely in the females of the family.The marketing strategy is very customer oriented i. e. Shan emphasizes on marketing its products keeping in mind its customers thus having a customer centric view. Shan has recently realized that a potential part of the population i. e. the teenagers are the ones that will become tomorrow’s decision makers. More recently, the major marketing or promotional expenditure done by Shan Foods is on making deals with television channels for their commercial air time. MARKETING E NVIRONMENT: There is a lot of difficulty of this marketing environment are low prices and unbranded competitor’s.Due to high competition and low prices of competitors it gets difficult to attract customers to buy their product. It is very difficult to earn brand loyalty. Apart from this, some of the major driving forces in the Pakistani spice industry are changes in societal concerns, lifestyles and attitudes, product innovation and changes in who buy the product and how they use it. There are many factors behind increased demand of spices in Pakistan; a major factor is the changing lifestyles of people who now prefer ready to use ingredients over traditional home made spices.Also, spices have always been in demand due  to the sub-continental style of cooking. As there are a number of competitors in the market, the consumers and buyers have substantial power to influence the marketing of Shan products. Major resellers and wholesalers like Metro and Makro are generally used for grocery shopping or bulk buying which is why Unilever also uses them as a forum to create awareness of their products. For example separate customized and decorated racks for display of all Shan recipes. COMPETITORS:Except for small unbranded products Shan has a large share of competition from National foods, Mehran foods, Ahmed Foods, Habib Foods, Zaiqa Foods and Kitchen Secrets. Only 40% use the branded product and 60% percent of consumers use the unbranded product, hence local spice manufacturers and grinders pose as major competitors. Shan Foods and National Foods are almost occupying the similar share in Volumes as well as in % but the growth of Shan Foods is Showing the steady increase while the National foods is Showing fluctuations in its market growth.Strategic distribution of both Shaan and National products pose as a major competitive advantage because although Chef’s Pride holds the third position is market share, it should be noted that it is not available in many retail outlets across Pakistan and especially Karachi. ANALYSIS OF COMPETITORS: Due to the unbranded products having 60 % of the market Shan only has to compete for the 40% of the share of the market. The major competitors of the 40% market are National foods, Mehran foods, Ahmed foods, Habib foods, Zaiqa foods and Kitchen secrets.When it comes to food products, taste development and loyalty are major concerns which are well considered by Shan Foods in contrast to its competitors as they target taste values and customer satisfaction more than they target family values like marketing campaigns of National Foods. Due to having competitors making almost the same products as Shan there is rigid competition in the market on price and quality both of which they cannot give up on or else the other product takes the market. CHARACTERS AFFECTING CONSUMER BEHAVIOUR:The major attractive characteristics of Shan include its persistent good taste, maintained high quality, health friendly an d attractive packaging and availability. Moreover, it keeps the loyal customers satisfied with delicious taste. Moreover, the wide range of products and SKU’s available consolidate Shan’s presence in various niches and keep its customers loyal to the brand. In this regard, Shan’s ‘Oriental recipes’ proved very beneficial in the retention of customers. With their introduction, many housewives are now able to make restaurant standard food at home.And this attracted the modern youth to eat at home as they prefer continental food. Another attractive characteristic is that Shan foods is a leading exporter of food items from Pakistan providing it an opportunity to tap the large global market which helps it to expand at a rapid pace. At the same time, the consumers have been greatly inclined by the brand communication of Shan. Shan’s strategy of showing mouthwatering dishes on their bill boards and in advertisements has been an immense success. This â€Å"Big Idea† has been running for more than 3 years and still has not lost its relevance.Hence, the nature and intensity of these campaigns have been bolstered by Shan’s external marketing through bill boards, television advertisements, high repetition and short duration messages on TV, cooking programs for housewives and sponsored events. BUYING DECISION BEHAVIOUR: As people live in metro cities they tend to go for branded products compared to unbranded ones. In our product’s case, customers are most likely to have complex buying behavior. This is mainly because there is a high perceived difference among the brands of recipes. In Pakistan, people love their food.And want it according to their traditional taste. This encourages a complex procedure of choosing between brands. However, the customers who are conformed to the taste of Shan will not go for the other competitors irrespective of their marketing strategy. Moreover, the purchase of Shan Masala involv es a great amount of consumer involvement. This is because the purchase of Shan’s products changes according to seasons. If on one occasion Fruitchart masala is in demand because of Holy Ramadan, BBQ mixes could be indemand on Eids or in summers when families invite friends over on BBQ parties.The Haleem & BBQ mix are in greater demand during the winter season whileChana Chat mix is purchased more often in summer. This requires constant attention of customers in their purchases. Hence the high consumer involvement and significant perceived differences among brands involves a complex buying behavior. BUYING DECISION PROCESS: Since Shan is a well known product with its own target market, customer’s decision making process will not be very lengthy. However, several customers might undergo through the following steps: Need recognition: At this stage, the buyer recognizes the problem or need.In Pakistan, the busy schedule of people and easy-living trend has made Shan Recipe s an inevitable part of every household’s grocery. Similarly in foreign countries, the feeling of home and desirability of traditional food encourages the move towards Shan Recipes. Information search: at this stage measures like internet blogs, TV advertisements and communication with peers, etc are taken by different customers to reach to a buying decision. In Shan’s case, very few customers will undertake this step due to its strong brand position in Pakistan.This is because of Shan’s strong heritage in Pakistani households, it is passed on from mothers to daughters, like values and beliefs. Similarly in foreign countries the sources of information are the newly shifted relatives, online search engine and the availability in shopping marts. Evaluation of alternative: Different consumers have different evaluation process. This depends upon several factors including their affiliation and past experience with the product. In Shan’s case, most of the Pakis tani customers are old regular users and are unlikely to go through this stage.However, in foreign countries, new customers may go for the alternative brands to get the best. This stage depends upon the availability of other competitors. Purchase decision: Generally this decision might be influenced by attitude of others or unexpected situational factors. However, in our products case, external determinants are mainly economic factors and demeaning product quality. Post purchase behavior: Shan has established certain expectations with its brand which it aims to fulfill. Almost all of the consumers take certain actions after their consumption based on their satisfaction or dissatisfaction.Moreover they undergo cognitive dissonance, which means that the satisfaction or dissatisfaction involves certain compromises. In Shan’s case, the compromises made by new customers are the advantages of close competitive detergent. BIBILOGRAPHY http://shanfoodspk. com/ http://www. scribd. com /doc/37193856/Strategic-Management-Comparision-of-Shan-Foods-and-National-Foods http://www. nation. com. pk/pakistan-news-newspaper-daily-english-online/business/04-Jul-2010/Shan-Foods-promotes-healthy-environment http://www. importgenius. com/shipments/shan-foods-private-limited. html http://pakbiz. com/profile/Shan-Foods/

Disease Prevention Measures among African Americans Living in the United States Essay

My research explores race-based medicine. Specifically, my research will focus on what preventative measures are available for African American women living in the United States. Among minorities African American women have a higher number of health disparities; psychological and disease oriented. What percentages of minorities take advantage of preventative medicine? What percentage of African Americans are aware of resources made available to them? The growing number of obesity related diseases among African American women has increased more than 23% from 2010 (Nickens, H.W., 2006). Failure to use preventative measures has sparked much concern surrounding the implications and scientific evidence of race-based medicine. Race-based medicine focuses on the current system of public health services because now more than ever. Due to the increasing number of deaths within the African American community there is an expectation from the larger medical community on how to improve medical services that will work more efficiently for African American women. The concern about preventative measures among minority groups focuses on three things; 1) that it meets the needs of the individual, 2) that the service will be free at point of delivery and 3) that once service is received the individual will continue to utilize the service which will increase preventative measures for African American women. Preventative measures of obesity related diseases for African American women are lacking in several areas. Awareness about health systems and services offered are sometimes misinterpreted and therefore discourages African American women to utilize health information and facilities offered to the general public. References Anand, Sonia S. â€Å"Using Ethnicity as a Classification Variable in Health Research.† Ethnicity and Health 4:4 (2003): 241-244. Braun, Lundy. â€Å"Race, Ethnicity, and Health.† Perspectives in Biology and Medicine 45: 2 (2009): 159-74. Center for Disease Control and Prevention (CDC). (2006). Recommendations to improve preconception health and health care-United States. The Center for Disease Control, Morbidity and Mortality World Report. Retrieved from www.cdc.gov/mmwr/preview/mmwrhtml. Centers for Disease Control and Prevention (CDC). (2010). Obesity: Maternal and infant health research in pregnancy complications. Retrieved from website: http://www.cdc.gov/reproductivehealth/MaternalInfantHealth/PregComplications.htm Center for Disease Control and Prevention (CDC). (2009, October 2). Quickstats: Prevalence of obesity among adults aged > 20 years, by race/ethnicity and sex-national health and nutrition examination survey, united states, 2003-2006. Retrieved from http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5838a6.htm Center for Disease Control and Prevention (2011). Black or African American populations. Retrieved from: http://www.cdc.gov/omhd/Populations/BAA/BAA.htm Institute of Medicine (IOM). (2009). Weight gain d uring pregnancy: Reexamining the guidelines. Retrieved from The National Academy of Sciences website: http://www.iom.edu/Reports/2009/Weight-Gain-During-Pregnancy-Reexamining-the-Guidelines.aspx Nickens, N. W. (2006). Health Affairs: Health promotion and disease prevention among Minorities. Vol (9), no. 2: 133-143. Doi: 10.1377/hlthaff.9.2.133 Siega-Riz, A. M., King, J. (2009). American Dietetic Position Paper. Obesity, reproduction, and pregnancy. Journal of American Dietetic Association, 109 (4), 918-927. Stothard, K., Tennant, P., Bell, R., & Rankin, J. (2009). Maternal overweight and obesity and the risk of congenital anomalies: A systematic review and meta-analysis. JAMA, 301(6), 636-650. U.S. Department of Health and Human Services (HHS). (2011). Maternal, infant and child health. Retrieved from website: http://healthypeople.gov/2020/LHI/micHealth.aspx Weiss, J., Malone, F., Emig, D., Ball, R., Nyberg, D., Comstock, C. (2004). Obesity, obstetric complications and cesarean delivery rate: A population-based screening study. American Journal of Obstetrics and Gynecology, 190(4), 1091-1097.

Classmates Are a More Important Influence Than Parents on a Child’s Success in School Essay

There has been a great deal written about the function of parents in a child’s success. Educators have debated whether a child’s achievement is significantly affected by parents more than classmates or not. Some people who are against this idea may argue that the sharing and understanding of friends may help a child overcomes the obstacles and obtains the success. One idea that has received much attention is that the majority of children tend to obtain knowledge from their parents mainly because of its convenience and utility. This essay will discuss the parents’ crucial function is not just the in-depth experience but also the love for children. First and foremost, the wisdom of parents can help children steer their own boat in the ocean of life. Although, children are able to gain numerous knowledge from their classmates, parents can teach the kids a number of soft skills which need to utilizing in real life. Put differently, parent’s experiences are the advantages for children in order to succeed in this complicated society. There is no why reason why parents’ know ledge is not worth as much as classmates. Parents who have experienced their school days comprehend exactly what is the most effective and successful way to acquire knowledge and put this knowledge into practice. Therefore, children are easier to get high marks in tasks or exams by the assistance of parents. For another, parents also create a favourable environment for children which are likely to turn them into successful people. There is a story about Meng Zi who was an eminent philosopher in ancient china. When Meng Zi was a child, his mother did not wish Meng Zi to grow up to be a common illiterate civilian. She believed that if her son grew up amongst illiterate men then he would be as iliterate as them). Thus, she moved the houses several times and finally settled down near a private school, where Meng Zi could easily access knowledge and made contacts with intellectual. Second, classmates may be jealous with children’ achievement; nonetheless, their parents love them without selfish and benefit. When they witness their kids grow up day by day and have high status in society, they are really joyful. The children can share their most emotion with parents who they feel closet and reliable. For instance, one student has the best acedemic grades in class; however, his frends oftens ridicule and disturb him. This makes him feel stressful when come to school and his performance is worse and worse. One day, his parents know this and encourage him a lots. He tries his best to study and get high result in order to enroll medical university. Opponents of this may claim that because of the busy schedule parents have, they are unable to take enough time for their children. Sometimes, the only time they meet is at the dinner table. This not only creates a distance between them but also compels them to totally dependent on their friends for physical or emotional support, which is finally responsible for shaping their future. Therefore, most of the time, especially in the developed world, classmates can have a huge influence in a child’s life. They have a point in thinking like that. On the other hand, they forget one fact that the motivation of children tend to come from parents’ care since parents guide them about future career and talk to them about how important of studying so as to help them thoroughly about the benefits as well. In conclusion, it is undeniable that parents plays crucial role in shaping children’ life. First, their wide knowledge can assist children get high position in community. Second, when children face to difficulties, their parents always stand by them and support them with all loving. If this trend continues, more and more intellectual young generation will lay down a prosperous country.

Case Study Example | Topics and Well Written Essays - 500 words - 31

Case Study Example There is number of middle class population is living in India. So, the target audience is average middle class of the population. For that, the product category is divided into two. One is grooming product, it includes body fragrances and spa. The other product is beauty product, and it includes skincare cosmetics and color cosmetics. The other benefit of the product is that it has very affordable prices with high quality and high value products. It will not be wrong to state that, Mary Kay is a globally recognized brand. As, it is a global brand, so, its products are manufactured in different countries of the world. The countries that manufacture the products of Mary Kay are Texas and Dallas in USA, and Hangzhou in China. Moreover, the beauty and grooming products are sold in five continents and in 35 different countries all around the world (Cateora 481). As India’s population is growing, so, the upper class of India is the most consuming class individuals are growing with over 500 million. The people of these classes are very optimistic, and the majority of consumers are young. They are the one who promote the consumerism enhance the luxurious life over the basic items. While focusing on the consumers and their feelings to target an audience, it has been noticed that in Indian culture promotion of beauty products can be successful because they want to live a good, perfect life for that they prefer to groom themselves. So, it can be beneficial for the company’s venture into the developing market of cosmetics (Cateora 481). For the awareness of the brand and its performance, the Mary Kay started marketing operation for the product launch in India in 2007. Then, in 2008 the initial launch of the product was in Delhi. This city is known as most populated city as it is the capital city of India. The other highly populated metropolis is Mumbai, so, the second marketing campaign run in Mumbai. For brand

Transport Management Essay Example | Topics and Well Written Essays - 1250 words

Transport Management - Essay Example The researcher of this essay focuses on the logistics outsourcing, that has become a significant growing issue in Supply chain management systems to meet its customer satisfaction at the rate of a ‘click’. As the outsourced logistic providers (3PL/4PL) are coming out with new capabilities of ITES (IT Enabled services) like optimization, customer order tracking, Help desks, customer contact centers, Order management, global warehouse suppliers with global track opportunities, the owner company is getting low cost service with minimal technology up gradation. With this the maturity of the supply chain management transforms from network formation to value chain formation, leading to the managed outsource of 3PL/4PL services. Though contracts of outsourcing are administered and managed by structured processes, some of the past experiences are showing their fatal demolition. Hence the present essay aims to identify reasons of this impact of integration with Lead logistics pro vider upon the ‘Human Factor’. And the focus is further made on to identify a solution to bring the human resources into the flow by clearing the ambiguity in the relationships between systems. The benefits of the above approach ensures that all aspects of the supply chain are capable of implementing the change and that the organization as a whole is mature enough to understand where the targets and benefits are to be gained. With this perspective the Transport management will become more sophisticated and more useful to serve the exact need.

Total Quality Management Master Case Study Example | Topics and Well Written Essays - 3250 words

Total Quality Management Master - Case Study Example Given the nature of their responsibilities and the means available to the police department in general, discharge of police functions is found to be more problematic than any other public services. However, it can reasonably be stated that with a proper assessment of the capabilities and readiness TQM can be applied even to the police department to ensure satisfied service to the public. Implementation of TQM in public service departments has always been a difficult and cumbersome process; but the continuing pressures for transparency, accountability and service expectations, TQM requires increased management attention for effecting improvements. Based on the assessment of eight concepts of TQM, this paper critically analyzes the readiness of the Abu Dhabi Police Department for the implementation of TQM approach as part of the strategic planning initiative of the department to improve the performance of the department. Keeping the maintenance of security and stability as the main goal the Abu Dhabi Police General Headquarters has framed its strategic initiatives for excelling in its performance. The strategic priorities include (i) effective controlling of the crime, (ii) increasing the confidence of the community in police and public safety services, (iii) maintaining security and safety in the Emirate of Abu Dhabi, (iv) making commuting through the roads safer, (v) improving the performance of the staff of the department by implementing the best international practices and (vi) providing all policing operations with functional support (Abu Dhabi Police Strategic Plan, 2008). The responsibility for improving meeting these strategic priorities and improving the performance has been entrusted with the Strategic Management and Performance Improvement Department reporting directly to the Commander General of Abu Dhabi Police. Unlike many of the other police forces in the world, the aim of Abu Dhabi Police does not stop with achieving peace by reducing crime. The Department embarks upon much deeper and broader concept of performance, which is more visionary in nature. Therefore the objective of Strategic Management and Performance Improvement Department is to transform the Abu Dhabi Policemen from the conventional symbol of watcher and guardian to the a non-traditional image of the comprehensive employee. This calls for a critical assessment of the readiness of the department for implementing a TQM approach so that the Department can contribute more to the maintenance of peace, tradition and justice in the Emirate of Abu Dhabi. Total Quality Management "Total Quality Management (TQM) is a set of management practices throughout the organization geared to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement." (Free Management Library) In the TQM approach, all members of an organization are expected to participate in improving the processes. TQM also facilitates improvements in products, services and the culture in the working environment (ASQ). Edward Deming has

Uniting heavens and earth Research Paper Example | Topics and Well Written Essays - 1000 words

Uniting heavens and earth - Research Paper Example With the increase of scientific knowledge as it accumulates over time, there is more understanding of the natural world. Matters arising from politics, religion, ethics and esthetical judgments are in a general way away from science. Scientific knowledge is uncertain, that which is scientifically known only has some level of confidence backing it: a certain degree of probability. A lot of scientific ideas have gone through tests and have shown their reliability. These have been the closest to facts as any idea could be yet some are just hunches that are pending testing that will finally prove their probability. Yet there also exists the in betweens at every level. Science has the ability of being done poorly and being misused. There exist all forms of quackery, wrong advertisements, and forms of pseudoscience that have unconfirmed information being used as facts to prove or disapprove a huge range of mysterious phenomenon. The process of science is social as it is done by people work ing together in collaboration. The procedure, outcomes and analysis must be shared among the scientific community, and the public in conferences and other review platforms. In such forums, fraud, errors and oversights get exposed and true findings can be affirmed and confirmed. Due to the fact that it is being done by people, it also has its biases that can be addressed by the fact that it is open (Indiana.edu 2014). Isaac Newton’s work changed how humanity understands the universe in a manner simplified in three laws.

Why Study the History of Philosophy Essay Example | Topics and Well Written Essays - 1750 words

Why Study the History of Philosophy - Essay Example Philosophy is the art of rational thought that is unique from the other disciplines in that it relies on the application of logic and reason to generate knowledge. Most people’s failure to understand philosophy is related to their attitude of viewing it as a mere thought about knowledge or language. The intellectuals that discover philosophy develops the curiosity to dig deeper into the historical books to understand its beginnings. A philosopher must have the ability to reason and possess a rational faith. The knowledge of the historical perspective of philosophy proves that the modern philosophical circumstances have been crafted by changing times. It is only through understanding this interlink between the history of philosophy and the modern human life that learners can truly appreciate the discipline, otherwise, they would view the discipline as a mere art. This paper is seeks to explain the significance of the study of the history of philosophy. The discussion will be ba sed on the relation between the study of history of philosophy and modern philosophy, and the value of studying the history of philosophy. History of Philosophy Philosophy emanates from thoughts related to information gaps that do not satisfactorily explain situations. Philosophy contributes in filling these gaps through suggestion of theories meant to resolve these problems. The study of history of philosophy enables learners to understand the meaning associated with the philosophical concepts suggested by rationalists such as Spinoza, and empiricists such as Locke.1 For instance, Spinoza believed that existence is determined by a shared substance and that a free man is always honest in his deeds. Berkeley downplayed the possibility of the existence of an external world. Leibniz argued that an empty space is imaginary and all substances are mirrors of God. This helps the modern philosophers to combine the traditional concepts of philosophy with the scientific allusion of nature. Ph ilosophy is an art of expression of human faith. The discipline extends into every aspect of human life. Socrates asserts that life is not worth living without self reflection or personal examination. This implies that most people understand their life better if they know how to philosophize. However, according to John Stuart Mill, philosophy is not an ultimate path for contentment.2 Although philosophical studies have clarified problems such as the definition of truth, freedom of will and the nature of time, most of its concepts appear to ignore solutions to some problems. According to Tan, those who do not understand the historical concepts of philosophy postulates that the discipline is a mere opinion held by every individual in relation to past experiences.3 This notion makes these people assume that traditional perspective is not applicable in modern life. However, historical studies proves that historicism in philosophical studies is the benchmark for the validity of the moder n perspective. The knowledge of the historical perspective of philosophy proves that circumstances have been crafted by changing times. Just like in the modern times, various people applied different mechanisms in improving and advancing knowledge. The history of philosophy outlines these mechanisms and enable the modern people apply them in advancing their understanding of philosophy. Benefits Knowledge and Reality The study of the history of philosophy seems like an art in the early stages of learning but progresses into a discipline requiring the application of knowledge when grappling philosophical problems.4 The knowledge and reality associated with ancient philosophy encourages people to not only analyze the views of the philosophers, but also

Why I want to work in Critical Care Essay Example | Topics and Well Written Essays - 500 words

Why I want to work in Critical Care - Essay Example Most patients who are in Intensive Care Unit are not only in severe pain but also have life threatening condition. It is in this situation where patients need the utmost critical care because their lives and well-being are at stake. Without a nurse that would attend to the patient, their health condition will not only deteriorate but worst could also end their lives. As a nurse, my profession matters the most in this situation because the patients needed me the most to save their lives.I am aware that working in Intensive Care Unit will not be easy. Patients who need critical care must have health professionals who are competent and compassionate to look after them to make them better. As a nurse, this job would be very demanding because most cases that we will be handling are life threatening and extreme. This, however, will make me become better as a professional because I will be exposed to difficult cases that would stretch my professional capability thus making me a better nurse .As a personal health professional, I do not only want to excel in my profession but also would like to make a difference in other people’s lives. The best way to make a difference in other people’s lives is to be there both as a professional and a person during the patient’s direst situation. The satisfaction that will be derived from of making patiently’s better during their life-threatening situation cannot be remunerated by any form of compensation but can only be had by a unique opportunity to work.

Rabelais and Montaigne Essay Example | Topics and Well Written Essays - 1250 words

Rabelais and Montaigne - Essay Example This is especially so as they give credence to art in its natural state where a lot of description and opinion, but which seek to indulge into inquiry. Even so, to argue that renaissance writers were only interested in theory may be a misconception. This paper shall assess the above claims under the thesis statement: early renaissance writers and characters appreciated theoretical generalizations and pragmatic action in equal measure. To do so, this paper shall focus on selected readings of the above scholars in an attempt to prove this position. The paper will also offer a counter argument through the lens of an alternative interpretation especially where ambiguity leaves room for multiple understandings of the texts. An Analysis of Depictions of Pragmatic Action versus Theoretical Generalizations To begin with, Book 1, the introduction offers a bit of the author’s background. One may notice that the fact that he threw himself at the movement of the Renaissance (Rabelais and Raffel 5). He is depicted as having acquired both the Latin antiquity knowledge as well as the Greek forms of knowledge. Raffel writes, â€Å"Almost all the elements which are united in Rabelais’ style are known from the later Middle Ages (Preface page X). It is observable that since the author lived at the intersection of two historical periods, it was inevitable that he was affected by the mannerisms and beliefs of those times. It is also observable that Rabelais did not always write in the same fashion (Rabelais and Raffel 12). Analyses of chapters 52-58 reveal some perceptions of the renaissance writers and characters about religion and logic. There was a lot of attention given to theory. For example, Rabelais says, â€Å"If one of the gallants of ladies should say, let us drink, they would all drink.† This depicts a situation in which the society did not assess keenly how practically their actions could affect other things around them. For instance, Rabelais†™s work reveals in this chapter that the society perceived women as incapable of religious service. When the monk asks Gargantua what a good â€Å"a woman that is neither fair not good† serves, Gargantua replies that she should make a nun (Rabelais and Raffel 127). The monk agrees to this. One may observe that these renaissance characters depict religious principles were still important to the society. These show to theoretical approach to life. Besides, there is a lot of description of the abbey of the Thelemites, particularly in regard to how it was built. The author takes his time to describe the abbey, as was the common practice in romanticism. Rabelais’s says this of the abbey in chapter 52, â€Å"In the midst there was a wonderful scalier or winding stair, the entry whereof was without a house, in a vault or arch six fathom abroad.† He also engages in detailed description, a characteristic of theoretical life. he says in chapter 54, â€Å"Stay here, you lively, jovial, handsome, brisk, gay, witty, frolic, cheerful, merry, frisk, spruce, jocund, courteous, furtherer of trades, and in a word, all worthy gentle blades. This approach to life combines what one would call emerging pragmatism against a fading romanticism. Rabelais observes in what he termed a prophetical riddle, that â€Å"they will say that everyman should have his turn† (Rabelais and Raffel 137) to imply the births of human rights in the post renaissance period. He also continues with theoretical appro

Charge of the Light Brigade and the Last of the Light Brigade Essay Example for Free

Charge of the Light Brigade and the Last of the Light Brigade Essay The themes of The Charge of the Light Brigade and The Last of the Light Brigade both have to deal with soldiers battling for their country; however, the key difference that separates the two is that the theme of The Charge of the Light Brigade has more of a positive tone than The Last of the Light Brigade The themes of both The Charge of the Light Brigade and The Last of the Light Brigade bot have to deal with soldiers battling for their country; however, the tone of the two different poems is different that differentiate the two. In The Charge of the Light Brigade, the tone of the poem has more of a positive aspect: â€Å"Boldy they rode and well,/Into the jaws of Death,/Into the mouth of Hell/Rode the six hundred,†(Paragraph 3, line 6-8). This shows how they boldly rode into battle, which is a more of a positive connotation because they are doing an act of bravery for their country. In this instance, the people in The Charge of the Light Brigade were portrayed in a more positive aspect than the latter. Another key contrast between these two poems is that the connotation and the diction they used is quite different. In The Last of the Light Brigade, they use diction that conveys the tone of melancholy and depression, whereas The Charge of the Light Brigade has a more positive aspect. â€Å"They had neither food nor money, they had neither service nor trade;/They were only shiftless soldiers, the Last of the Light Brigade,†(Lines 3-4). This gives the poem a more desolate tone by saying they did not have money or food, and that is the words that the author uses to convey the message in the poem, whereas The Charge of the Light Brigade use more positive diction that gives the reader a sense of optimism. â€Å"Storm’d at with and shot and shell,/ boldly they rode and well,†(21-22). In this aspect, it shows that the soldiers were given a more positive aspect just by the words they used compared to the Last of the Light Brigade, which is a more desolate poem due to the words they chose. Overall, the poem is very similar in many aspects, but the differences keep these poems extremely distinct from each other. They all have to do with battle, but the diction and themes in both poems causes them to be different from each other.

Unemployment in the Recent Recession Essay Example for Free

Unemployment in the Recent Recession Essay The United States of America is currently suffering from an economic recession as the country’s economy is taking a steep decline. In line with this recession, the unemployment rate has also risen to the highest level it reached within twenty-six years. In addition, Americans have been cutting their expenses and are living below their means. Furthermore, their expenses are expected to go higher without knowing when it would stop. The recession indeed caused a major set back on the United States wealth, cutting the net worth of every household in the States. The unemployment rate hit 8. 1% as the United States lost more than four million jobs since the recession began; a quarter of million jobs lost coming from the areas of construction and manufacturing. In addition, people with part-time jobs who are looking for full time jobs bubbled to 14. 8% of the total number of employed workers. In this light, economists have predicted that if the decline of the U. S economy continues, the unemployment rate in the country will reach 10%. And if the economy continues to worsen, the lowest employment rate in the history of the United States will be reached (Evans). After the surge in unemployment, many Americans have cut down their expenses. Even though some still have decent and stable jobs, they still feel the need of to save their money. They curtail their spending by going to discount stores. In line with cutting down their expenses, most Americans opt to settle on their old stuff which are still usable, rather than buying new ones. Moreover, parents encourage their children to spend little and save their money. In addition, people who used to dream of studying in private colleges are now looking for state colleges (Dougherty). Consumer purchase is indeed an important indicator of an economy’s progress since it is occupies a great part in the country’s Gross Domestic Product or GDP. As such, a decline in the consumer purchase largely affects the GDP in general. Consequently, a lower GDP would also mean that the country also has lower revenue (Dougherty). Aside from lower revenues, the thrifty lifestyle that most Americans are now keeping is also said to have negative effects on employment. The cut on spending by Americans who have, as economists say, buying power, depletes the consumer demand. As a result, companies will decrease their production before the prices go down because of oversupply. In line with this, more employees had to be laid off from their work. Thus, every healthy consumer who does not buy what he or she should buy is making his or her contributions on the increasing unemployment rate and on the economic recession (Evans). However, consumers who still have jobs should not be blamed if they have opted to cut down their spending. They too, are being plagued by the current economic recession; and as such, they are also dealing with their own problems. Most of them are concerned with the shrinking value of their retirement funds and other investments. In addition, most of them are also afraid to lose their jobs. As such, they tend to save more for their future (Dougherty). Furthermore, the rise in unemployment and curtailing of expenses by Americans tend to lower the wealth of the United States. Accordingly, the wealth of every American household has lessened; as such, most Americans are expected to lose money everyday rather than earn. In addition, mortgages and credit-card debts have already reached the total of 13 trillion dollars. In line with this, the equity of house owners already fell to 43%; which means that the value of houses has declined to 43% of the original price because of mortgages and loans (Kalita). With these situations at hand, the government should be held responsible in creating a probable solution to recover from the recession. Indeed, government officials have been working overtime to restore the country’s economy progress. As such, the government has released billions of dollars to fund American companies that were greatly affected by the recession. This act from the government has helped to save 3. 5 million of jobs for the American employees. Also, a part of this fund will be used to finance government programs that will help Americans to get back to their normal life again. This stimulus fund, as Summers said in his address to the Brookings Institution, will be used for the purpose of recovery and expansion. Unfortunately, the government does not know when the recession will be over. Furthermore, Summers said that they spend large amounts of money everyday on the financial system to get the economy back to its feet again (Barkley and Pulizzi). However, even as the American economy positively reacts and flourishes again, Americans will not immediately feel its effects on the employment sector. This is due to the fact that the employment sector is an avenue of the economy that is slow to react in response to economic growth. It means that even if the economic situation of the United States improved, the employment rate is likely to move up little by little every month. Thus, the government would have to create more jobs to ensure that there is a large scale increase in jobs. They have to work on livelihood programs to help unemployed people to cope with the ongoing recession (Evans). The government is perceived to do all it can to attend to the needs of the American people and to surpass the current financial crisis. As such, they have released funds in order to support companies that are in need of help and also generated plans to further help the people. In addition, they have constantly encouraged the American people to help in building the blocks to stop the ongoing crisis. The government pronounced that healthy consumers should not be afraid in spending more to increase consumer demand and help the economy to move in the right direction. If the consumer purchases increase, the government revenue will also increase, thus pulling the economy up (Barkley and Pulizzi). As unemployment rate continuously increases, the U. S government may take longer to provide probable solution to the economy. However, the President of the United States and the government has shown that they are optimistic that the economy will recover. They believe that the programs that they are executing and planning will help the economy to become stronger and move towards recovery. And consequently, the problems of unemployment will be eradicated, thus helping Americans to live a better life. Works Cited Barkley, Tom, and Henry Pulizzi. 14 March 2009. â€Å"Summers: Timing of Turnaround Is Unclear. † Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123695590029320001.html. Dougherty, Conor. 7 March, 2009. â€Å"Those Who Are Still Working Spend Less, Deepening Gloom. † Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123638518267558311. html? mod=relevancy. Evans, Kelly. 8 March, 2009. †Jobless Rate Tops 8%, Highest in 26 Years†. Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123634566437552601. html. Kalita, S. Mitra. 13 March, 2009. â€Å"Americans See 18% of Wealth Vanish. † Wall Street Journal. 20 March, 2009 http://online. wsj. com/article/SB123687371369308675. html.